PDA. [Public Display of Awareness] – A Moment of Reflection in Every Sign

We are thrilled to introduce PDA, a global art initiative that transforms industrial traffic signs into vehicles of profound insight. Through a series of simple yet impactful messages, this project seeks to awaken awareness, challenge perceptions, and guide viewers toward deeper self-reflection.

Each sign carries a succinct, thought-provoking mantra—designed not only to shift your perspective, but also to invite you into a moment of personal contemplation. These unexpected “signs” provide a subtle redirection, offering timeless wisdom and poignant reminders that resonate across cultures and journeys.

In a world often clouded by noise, PDAs. offers a brief, meaningful pause—a gentle invitation to reconnect with what truly matters.

Now you can own a piece of the project with a mini sign you can easily travel with or hang in your home or workplace.

If you were waiting for a sign, this is it! Your own piece of PDA.

All proceeds go towards the production and installation of Olivia Steele’s global public art initiative, PDA: Public Display of Awareness, a captivating series of urban interventions in the form of road signs installed along streets and highways across the globe. Visit oliviasteele.com for more information on the collection.

Size: 18 × 12 inches